Treating data as a product is a paradigm shift from big data to lean data. Traditional data management has problems scaling. Data warehouses created bottlenecks, while data lakes quickly turned into chaotic places with not much quality assurance. Applying product thinking to data in a domain driven approach is a very promising path forward to scale data management. We discuss this topic based on the experiences of three large European tech companies that pioneered data as a product. With Clemence Chee, Senior Global Director Data at HelloFresh and Robin Jose, Chief Data and Analytics Officer at Wefox.